The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert and D. Bell, eds., pp. 66-81, Gütersloh: Bertelsmann Stiftung

17 Pages Posted: 1 Apr 2009 Last revised: 23 Jun 2009

See all articles by Holger Sievert

Holger Sievert

Macromedia University of Applied Sciences; Technical University Munich; University of Florida - College of Journalism & Communication; University of Cambridge

Multiple version iconThere are 2 versions of this paper

Date Written: 2008

Abstract

The significance of international corporate communications (ICC) is growing, and the complexity associated with it is increasing. PR professionals are more and more engaged with international multicultural comparisons and models. Nevertheless, systematic understanding of international corporate communications remains underdeveloped. Whatever economics, law, cultural studies, political science, sociology, social psychology, linguistics and even communications theory beyond the range of PR have to say about the topic scarcely enters into the picture. This essay illustrates the status quo of international corporate communications through examples and it proposes a heuristic analytical grid, along with its interdisciplinary application. Finally, it concludes with a few basic considerations about the future of cross-border corporate communications, underlining the importance of globally-engaged corporate communicators' knowledge about the levels of target countries, target institutions, target contents and target actors.

Keywords: international, corporate communications, media, PR, intercultural

JEL Classification: M31, O57, Z10

Suggested Citation

Sievert, Holger, The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications (2008). COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert and D. Bell, eds., pp. 66-81, Gütersloh: Bertelsmann Stiftung, Available at SSRN: https://ssrn.com/abstract=1371508

Holger Sievert (Contact Author)

Macromedia University of Applied Sciences ( email )

Head of Research Commission
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Cologne, 50667
Germany

HOME PAGE: http://www.macromedia-fachhochschule.de/en/people/holger-sievert/

Technical University Munich ( email )

Institute for Life Long Learning
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Munich, 80333
Germany

HOME PAGE: http://www.lll.tum.de/de/about/executive-professional-education-board

University of Florida - College of Journalism & Communication ( email )

Internal Communications Research Hub
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United States

HOME PAGE: http://https://www.jou.ufl.edu/icrh-thought-leaders/

University of Cambridge ( email )

Churchill College
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Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

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