Reporting (in) Europe - Heuristic Remarks on Old and New Research on 'European Journalism'

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert / D. Bell, eds., pp. 98-124 : Verlag Bertelsmann Stiftung, G├╝tersloh 2008

27 Pages Posted: 2 Apr 2009 Last revised: 15 Apr 2015

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Date Written: 2008

Abstract

This paper offers a systematic analysis of the journalism in Europe and examines whether such journalism can be conceptualized as European. While European economic and political integration has considerably advanced since the 1990's, in communication terms Europe still remains a great challenge. In order to approach this challenge, the author focuses his study on the 'social system' of journalism in various EU member states. He uses an adequately differentiated heuristic model to analyze four interrelated media contexts: standard context related to media systems, structure context related to media institutions, function context related to media content, and role context related to media professionals.

Motivated by the observation of a 'crises of civic communication' within the EU and by the lack of journalistic formal and structural uniformity, the author ultimately attempts to group different journalism models in Europe. In conclusion, considering complexity and sensitivity of its multiple contexts, the author suggests that the process of European communicative integration should rather set its own differentiated standards, than compete with the uniforming standards of economic and political integration.

Keywords: journalism, media, EU

JEL Classification: Z10

Suggested Citation

Sievert, Holger, Reporting (in) Europe - Heuristic Remarks on Old and New Research on 'European Journalism' (2008). COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert / D. Bell, eds., pp. 98-124 : Verlag Bertelsmann Stiftung, G├╝tersloh 2008. Available at SSRN: https://ssrn.com/abstract=1371510

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

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