The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other Processes

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY, Sievert, H. & Bell, D., eds., pp. 170-188, Verlag Bertelsmann Stiftung, Gütersloh, 2008

19 Pages Posted: 2 Apr 2009 Last revised: 1 Dec 2011

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Arne Westermann

Westermann Kommunikation

Anabel Houben

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Date Written: 2008

Abstract

Note: This is the English translation of the article. The original article can be found in Chinese at http://ssrn.com/abstract=1022300

Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally, Chinese companies, especially state-owned enterprises, have not been enthusiastic in terms of exploring corporate communications. But the challenges of internationalization lead Chinese enterprises into new communication dimensions. This article analyses the wall that currently exists between management and communication in many Chinese companies, how it is being changed and broken down, and what still needs to happen.

Note: This is the English language version of the article. The Chinese version is available at http://ssrn.com/abstract=1022300

Keywords: PR, corporate communications, change, management, communication

JEL Classification: Z10

Suggested Citation

Sievert, Holger and Westermann, Arne and Houben, Anabel, The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other Processes (2008). COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY, Sievert, H. & Bell, D., eds., pp. 170-188, Verlag Bertelsmann Stiftung, Gütersloh, 2008. Available at SSRN: https://ssrn.com/abstract=1371672

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Arne Westermann

Westermann Kommunikation ( email )

Ehrenfeldstr. 34
Bochum, 44795
Germany
+49-234-3253142 (Phone)
+49-234-2987075 (Fax)

HOME PAGE: http://www.w-komm.de

Anabel Houben

affiliation not provided to SSRN ( email )

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