The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other Processes
COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY, Sievert, H. & Bell, D., eds., pp. 170-188, Verlag Bertelsmann Stiftung, Gütersloh, 2008
19 Pages Posted: 2 Apr 2009 Last revised: 1 Dec 2011
There are 2 versions of this paper
The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other
The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other Processes
Date Written: 2008
Abstract
Note: This is the English translation of the article. The original article can be found in Chinese at http://ssrn.com/abstract=1022300
Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally, Chinese companies, especially state-owned enterprises, have not been enthusiastic in terms of exploring corporate communications. But the challenges of internationalization lead Chinese enterprises into new communication dimensions. This article analyses the wall that currently exists between management and communication in many Chinese companies, how it is being changed and broken down, and what still needs to happen.
Note: This is the English language version of the article. The Chinese version is available at http://ssrn.com/abstract=1022300
Keywords: PR, corporate communications, change, management, communication
JEL Classification: Z10
Suggested Citation: Suggested Citation
