The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other Processes

Abstract

Note: This is the English translation of the article. The original article can be found in Chinese at http://ssrn.com/abstract=1022300

Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally, Chinese companies, especially state-owned enterprises, have not been enthusiastic in terms of exploring corporate communications. But the challenges of internationalization lead Chinese enterprises into new communication dimensions. This article analyses the wall that currently exists between management and communication in many Chinese companies, how it is being changed and broken down, and what still needs to happen.

Note: This is the English language version of the article. The Chinese version is available at http://ssrn.com/abstract=1022300

Keywords: PR, corporate communications, change, management, communication

JEL Classification: Z10