Free Advertising: The Case for Public Relations as Commercial Speech

48 Pages Posted: 8 Apr 2009 Last revised: 27 Jun 2009

See all articles by Tamara R. Piety

Tamara R. Piety

University of Tulsa College of Law

Date Written: April 6, 2009

Abstract

This article presents the argument that all marketing communications be treated as "commercial speech" for purposes of the commercial speech doctrine, including public relations. Integrated marketing communications treats such public relations speech as free advertising. As such it ought to be subject to the same sort of scrutiny for truth or falsity or the potential to be misleading as traditional advertising.

Keywords: first amendment, commercial speech, public relations, stealth marketing

Suggested Citation

Piety, Tamara R., Free Advertising: The Case for Public Relations as Commercial Speech (April 6, 2009). Lewis & Clark Law Review, Vol. 10, No. 367, 2006. Available at SSRN: https://ssrn.com/abstract=1374004

Tamara R. Piety (Contact Author)

University of Tulsa College of Law ( email )

3120 E. Fourth Place
Tulsa, OK 74104
United States

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