Free Advertising: The Case for Public Relations as Commercial Speech
48 Pages Posted: 8 Apr 2009 Last revised: 27 Jun 2009
Date Written: April 6, 2009
This article presents the argument that all marketing communications be treated as "commercial speech" for purposes of the commercial speech doctrine, including public relations. Integrated marketing communications treats such public relations speech as free advertising. As such it ought to be subject to the same sort of scrutiny for truth or falsity or the potential to be misleading as traditional advertising.
Keywords: first amendment, commercial speech, public relations, stealth marketing
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