Mobile Phones to Ring Louder in Rural India

22 Pages Posted: 9 Apr 2009  

Alka Maurya

affiliation not provided to SSRN

Date Written: April 9, 2009

Abstract

This article tries to analyze the penetration of the mobile phones in the rural market and the strategies adopted by the telecom companies to enter the Indian Rural Market.

Most of the companies in the telecom sector have realized that the urban markets have saturated and to increase their subscriber base they have to tap the rural market. The article analyze various initiative taken by the various service providers and handset manufacturers to increase their presence in the under-penetrated rural areas.

Keywords: Mobile Phones, Rural India

JEL Classification: M30

Suggested Citation

Maurya, Alka, Mobile Phones to Ring Louder in Rural India (April 9, 2009). Available at SSRN: https://ssrn.com/abstract=1375302 or http://dx.doi.org/10.2139/ssrn.1375302

Alka Maurya (Contact Author)

affiliation not provided to SSRN ( email )

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