Intuition Versus Analysis? Testing Differential Models of Cognitive Style on Entrepreneurial Self-Efficacy and the New Venture Creation Process

15 Pages Posted: 27 Apr 2009

See all articles by Jill Kickul

Jill Kickul

University of Southern California - Marshall School of Business

Lisa K. Gundry

affiliation not provided to SSRN

Saulo D. Barbosa

EM Lyon; CERAG - University of Grenoble II

Laney Whitcanack

affiliation not provided to SSRN

Abstract

This research revealed the significant role of two distinct cognitive styles as a determinant of perceived entrepreneurial self-efficacy regarding the different stages of the new venture process. The study found that individuals' cognitive preference for analysis or intuition influences their perception and assessment of their entrepreneurial self-efficacy in their intentions to create a new venture. Individuals with the intuitive cognitive style were more confident in their ability to identify and recognize opportunities, without much confidence in their capacity of assessment, evaluation, planning, and marshalling of resources. Conversely, individuals with the analytic cognitive style were more confident in their abilities to assess, evaluate, plan, and marshal resources, but felt less confident in their abilities to search for and recognize new opportunities.

Suggested Citation

Kickul, Jill and Gundry, Lisa K. and Barbosa, Saulo D. and Whitcanack, Laney, Intuition Versus Analysis? Testing Differential Models of Cognitive Style on Entrepreneurial Self-Efficacy and the New Venture Creation Process. Entrepreneurship Theory and Practice, Vol. 33, Issue 2, pp. 439-453, March 2009. Available at SSRN: https://ssrn.com/abstract=1376557 or http://dx.doi.org/10.1111/j.1540-6520.2009.00298.x

Jill Kickul (Contact Author)

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA 90089
United States

Lisa K. Gundry

affiliation not provided to SSRN

No Address Available

Saulo D. Barbosa

EM Lyon ( email )

23 Ave Guy de Collongue
Ecully, 69134
France

CERAG - University of Grenoble II ( email )

150 rue de la Chimie, BP47
Grenoble
France

Laney Whitcanack

affiliation not provided to SSRN

No Address Available

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