Crossing the Chasm or Being Crossed Out: The Case of Digital Audio Players

International Journal of Actor-Network Theory and Technological Innovation, Vol. 1, No. 3, pp. 36-54, July-September 2009

19 Pages Posted: 21 Apr 2009 Last revised: 28 Aug 2012

Thierry Rayna

Novancia Business School Paris

Ludmila Striukova

University College London

Samuel Landau

affiliation not provided to SSRN

Date Written: March 7, 2009

Abstract

The aim of this article is to study the phenomenon of chasm that often exists in the diffusion of innovation and to devise a theoretical framework enabling to explain the ability of some firms to cross this chasm, while many others remain unsuccessful. The proposition developed in this article is that the choice of initial market segment has crucial importance as adoption in this segment can lead to a cascade of adoption in the other segments. To illustrate this proposition, three cases studies of an historical leader (Sony), a first mover (Archos) and a newcomer (Apple) in the market for digital audio players are presented.

Keywords: Diffusion of innovation, Chasm, Cascading market segments, Digital audio players, Sony, Apple, Archos

Suggested Citation

Rayna, Thierry and Striukova, Ludmila and Landau, Samuel, Crossing the Chasm or Being Crossed Out: The Case of Digital Audio Players (March 7, 2009). International Journal of Actor-Network Theory and Technological Innovation, Vol. 1, No. 3, pp. 36-54, July-September 2009. Available at SSRN: https://ssrn.com/abstract=1392691

Thierry Rayna (Contact Author)

Novancia Business School Paris ( email )

3 Rue Armand Moisant
Paris, 75015
France

Ludmila Striukova

University College London ( email )

Gower Street
London, WC1E 6BT
United Kingdom

Samuel Landau

affiliation not provided to SSRN ( email )

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