Hope and Hyperbole: The Rhetoric and Reality of Managerial Reform in Health Care

Posted: 17 Nov 1998  

Theodore R. Marmor

Yale School of Management

Abstract

The scope of this essay is broad -- the dangers that much conventional management commentary represents for medical institutions and those who work in them. It emphasizes two themes in management talk about healthcare.

The first is the character of the language used to describe health care arrangements -- the "rhetoric of medical managerialism," a rhetoric that powerfully and misleadingly combines the jargon of modern management schools with the marketing hype of advertising. Second, it includes some observations about what this cautionary tale might mean for the daily work of health care professionals.

Suggested Citation

Marmor, Theodore R., Hope and Hyperbole: The Rhetoric and Reality of Managerial Reform in Health Care. Journal of Health Services & Research Policy, Vol. 3, No. 1, January 1998. Available at SSRN: https://ssrn.com/abstract=139922

Theodore Richard Marmor (Contact Author)

Yale School of Management ( email )

135 Prospect Street
P.O. Box 208200
New Haven, CT 06520-8200
United States
203-432-3238 (Phone)

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