Designing Value-Based Market Development Interventions for SME Competitiveness: The 'Benefit Against Cost' Framework as a Strategic Tool

17 Pages Posted: 8 May 2009

See all articles by Sheikh Morshed Jahan

Sheikh Morshed Jahan

Institute of Business Administration (IBA)

Md. Rubaiyath Sarwar

affiliation not provided to SSRN

Mohammad Muaz Jalil

Date Written: May 5, 2009

Abstract

The key challenge for any market development initiative is to show the market actors the value creation potential (i.e. the incentive picture) so that they themselves begin to invest into the interventions advocated. The argument placed in this paper is that if the incentive picture is clear and lucrative enough, SMEs even start to improvise on the facilitator’s intervention leading to further market growth. This paper proposes that the B-C (Benefit-against-Cost) framework can be used as a strategic tool to devise such a ‘compelling incentive picture’. To this end, two cases of market development intervention are presented to showcase how such value-based market development interventions may have actually worked.

Keywords: SME competitiveness, market development intervention, benefit-against-cost framework, incentive picture 1

Suggested Citation

Jahan, Sheikh Morshed and Sarwar, Md. Rubaiyath and Jalil, Mohammad Muaz, Designing Value-Based Market Development Interventions for SME Competitiveness: The 'Benefit Against Cost' Framework as a Strategic Tool (May 5, 2009). Available at SSRN: https://ssrn.com/abstract=1399802 or http://dx.doi.org/10.2139/ssrn.1399802

Sheikh Morshed Jahan

Institute of Business Administration (IBA) ( email )

University of Dhaka
Dhaka, 1000
Bangladesh

Md. Rubaiyath Sarwar

affiliation not provided to SSRN ( email )

No contact information is available for Mohammad Muaz Jalil

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