Making Strategic Judgements

8 Pages Posted: 12 May 2009

See all articles by Jules Goddard

Jules Goddard

London Business School

Tony Eccles

London Business School

Abstract

Can a case to be made for managers to become less risk-averse or even act in a manner contrary to conventional wisdom? Jules Goddard and Tony Eccles suggest that may be the best strategy during economic turmoil.

Suggested Citation

Goddard, Jules and Eccles, Tony, Making Strategic Judgements. Business Strategy Review, Vol. 20, Issue 2, pp. 30-37, Summer 2009. Available at SSRN: https://ssrn.com/abstract=1400338 or http://dx.doi.org/10.1111/j.1467-8616.2009.00595.x

Jules Goddard (Contact Author)

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

Tony Eccles

London Business School

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

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