Multimedia-Based Interactive Advising Technology for Online Consumer Decision Support
Communications of the ACM, Vol. 48, No. 8, pp. 92-98, 2005
13 Pages Posted: 7 May 2009 Last revised: 26 May 2009
Date Written: May 7, 2004
This paper proposes a new method for online consumer decision support: Multimedia-based Interactive Advising (MIA). The method is based on current internet technologies, particularly multimedia, intelligent agent and advising technology. The discussion of the benefits and design of MIA will illuminate particular areas of research and development, with the goal of improving consumers’ choices in e-commerce environments.
Keywords: Multimedia-Based Interactive Advising, product design, electronic commerce
Suggested Citation: Suggested Citation