Multimedia-Based Interactive Advising Technology for Online Consumer Decision Support

Communications of the ACM, Vol. 48, No. 8, pp. 92-98, 2005

13 Pages Posted: 7 May 2009 Last revised: 26 May 2009

See all articles by Zhenhui Jiang

Zhenhui Jiang

the University of Hong Kong

Weiquan Wang

City University of Hong Kong

Izak Benbasat

University of British Columbia (UBC) - Sauder School of Business

Date Written: May 7, 2004

Abstract

This paper proposes a new method for online consumer decision support: Multimedia-based Interactive Advising (MIA). The method is based on current internet technologies, particularly multimedia, intelligent agent and advising technology. The discussion of the benefits and design of MIA will illuminate particular areas of research and development, with the goal of improving consumers’ choices in e-commerce environments.

Keywords: Multimedia-Based Interactive Advising, product design, electronic commerce

Suggested Citation

Jiang, Zhenhui and Wang, Weiquan and Benbasat, Izak, Multimedia-Based Interactive Advising Technology for Online Consumer Decision Support (May 7, 2004). Communications of the ACM, Vol. 48, No. 8, pp. 92-98, 2005, Available at SSRN: https://ssrn.com/abstract=1400820

Zhenhui Jiang (Contact Author)

the University of Hong Kong ( email )

Hong Kong

Weiquan Wang

City University of Hong Kong ( email )

83 Tat Chee Avenue
Kowloon
Hong Kong, HK
Hong Kong

Izak Benbasat

University of British Columbia (UBC) - Sauder School of Business ( email )

2053 Main Mall
Vancouver, BC V6T 1Z2
Canada
604 822-8396 (Phone)

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