New Developments in Media Economics: The Concept of Multisided Markets (Neuere Entwicklungen in Der Medienökonomik: Das Konzept Der Mehrseitigen Märkte)
18 Pages Posted: 18 May 2009 Last revised: 17 Jun 2009
Date Written: May 12, 2009
The economic analysis of media markets has recently been enriched by the application of the theory framework of multisided markets, which has led to new insights and changes in the assessment of pricing strategies from a welfare and a competition perspective. This paper reviews the basic elements of the theory of multisided markets and its application to media markets.
Note: Downloadable document is in German.
Keywords: media economics, two-sided markets, multisided platforms, competition, industrial economics
JEL Classification: L82, A20, L13, M21
Suggested Citation: Suggested Citation