Merck: Global Health and Access to Medicines

Posted: 14 May 2009

See all articles by V. Kasturi Rangan

V. Kasturi Rangan

Harvard Business School - Marketing Unit

Katharine L. Lee

Harvard Business School

Date Written: May 13, 2009

Abstract

The case describes the effort of Merck, a global leader in pharmaceuticals, in making available its medicines to the poor. The challenge for the company (or for that matter, any pharmaceutical company) is how to integrate its business strategy with its corporate social responsibility, especially when operating in "lower income" countries.

Suggested Citation

Rangan, V. Kasturi and Lee, Katharine L., Merck: Global Health and Access to Medicines (May 13, 2009). HBS Case No. 509-048; Harvard Business School Marketing Unit Research Paper Series. Available at SSRN: https://ssrn.com/abstract=1404017

V. Kasturi Rangan (Contact Author)

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States

Katharine L. Lee

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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