Media and Political Persuasion: Evidence from Russia

37 Pages Posted: 19 May 2009

See all articles by Ruben Enikolopov

Ruben Enikolopov

Institute of Political Economy and Governance; New Economic School; ICREA; Universitat Pompeu Fabra; Barcelona GSE

Maria Petrova

Institute for Political Economy and Governance, Barcelona; Institució Catalana de Recerca i Estudis Avançats - ICREA; Universitat Pompeu Fabra; Barcelona Graduate School of Economics (Barcelona GSE); New Economic School (NES)

Ekaterina Zhuravskaya

Paris School of Economics (PSE)

Multiple version iconThere are 2 versions of this paper

Date Written: April 2009

Abstract

How do media affect voting behavior? What difference can an independent media outlet make in a country with state-controlled media? Our paper addresses these questions by comparing electoral outcomes and votes reported by survey respondents during the 1999 parliamentary elections in Russia for those geographical areas that had access and those that had no access to the only national TV channel independent from the government ("NTV"). The effect is identified from exogenous variation in the availability of the signal, which appears to be mostly idiosyncratic, conditional on controls. The findings are as follows. 1) The presence of the independent TV channel decreased the aggregate vote for the government party by 2.5 percentage points and increased the combined vote for major opposition parties by 2.1 percentage points. 2) The probability of voting for opposition parties increased for individuals who watched NTV even controlling for voting intentions measured one month prior to the elections. 3) NTV had a smaller effect on votes of people with higher political knowledge and those using alternative sources of political news and a larger effect on retired persons who watch TV substantially more than working individuals.

Keywords: Media, NTV, Political Persuasion, Russia

JEL Classification: D0, H0, J0

Suggested Citation

Enikolopov, Ruben and Petrova, Maria and Zhuravskaya, Ekaterina, Media and Political Persuasion: Evidence from Russia (April 2009). CEPR Discussion Paper No. DP7257. Available at SSRN: https://ssrn.com/abstract=1405034

Ruben Enikolopov

Institute of Political Economy and Governance ( email )

Ramon Trias Fargas, 25-27
Barcelona, 08005
Spain

New Economic School ( email )

Skolkovskoe shosse 45
Moscow, Skolkovo 143026
Russia

ICREA ( email )

Passeig Lluís Companys, 23
Barcelona, 08010
Spain

Universitat Pompeu Fabra ( email )

Ramon Trias Fargas, 25-27
Barcelona, E-08005
Spain

Barcelona GSE ( email )

Ramon Trias Fargas, 25-27
Barcelona, Barcelona 08005
Spain

Maria Petrova

Institute for Political Economy and Governance, Barcelona ( email )

Ramon Trias Fargas, 25-27
Barcelona, 08005
Spain

Institució Catalana de Recerca i Estudis Avançats - ICREA ( email )

Passeig Lluís Companys, 23
Barcelona, 08010
Spain

Universitat Pompeu Fabra ( email )

Ramon Trias Fargas, 25-27
Barcelona, E-08005
Spain

Barcelona Graduate School of Economics (Barcelona GSE) ( email )

Ramon Trias Fargas, 25-27
Barcelona, Barcelona 08005
Spain

New Economic School (NES) ( email )

100A Novaya Street
Moscow, Skolkovo 143026
Russia

Ekaterina Zhuravskaya (Contact Author)

Paris School of Economics (PSE) ( email )

48 Boulevard Jourdan
Paris, 75014 75014
France

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