From Tail Fins to Hybrids: How Detroit Lost its Dominance of the U.S. Auto Market
16 Pages Posted: 21 May 2009
Date Written: May 18, 2009
This article explores the decline of the Detroit Three (Chrysler, Ford, and General Motors). The author identifies three distinct phases of the decline—the mid-1950s to 1980, 1980 to 1996, and 1996 to 2008—culminating in the bankruptcy of Chrysler in early 2009. In showing how the U.S. auto industry has evolved since the mid-1950s, this article provides a historical frame of reference for the ongoing debate about the future of this industry.
Keywords: auto industry, Detroit Three, market share decline, Market Structure, Firm Strategy, and Market Performance, Automobiles, Other Transportation Equipment
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