Cooperation in Virtual Worlds

Schmalenbach Business Review, Vol. 61, pp. 173-194, April 2009

23 Pages Posted: 19 May 2009

See all articles by Marina Fiedler

Marina Fiedler

University of Passau - Business Administration and Economics

Date Written: April 1, 2009

Abstract

This article reports the results of a controlled lab experiment that studies the effects of strategically irrelevant “cheap talk” via 3D world audio communication and 2D text messaging. I also analyze the effects of technical information richness, experience with a communication medium, social distance and collective orientation on cooperation. The findings indicate that persons in a situational setting that allows them to hope that the partner will respond in a cooperative manner show a higher degree of cooperation when engaging in cheap-talk computer-mediated-communication. The results show also that low social distance, collective orientation and experience with a medium is favorable for demonstrating trust, trustworthiness and cooperation.

Keywords: 3D Virtual Worlds, Avatars, Cheap talk, CMC, Communication, Cooperation, Instant Messaging, Trust, Trustworthiness

JEL Classification: C91, C99, D63

Suggested Citation

Fiedler, Marina, Cooperation in Virtual Worlds (April 1, 2009). Schmalenbach Business Review, Vol. 61, pp. 173-194, April 2009 . Available at SSRN: https://ssrn.com/abstract=1406954

Marina Fiedler (Contact Author)

University of Passau - Business Administration and Economics ( email )

Wirtschaftswissenschaftliche Fakultaet
Passau, D-94030
Germany

HOME PAGE: http://www.wiwi.uni-passau.de/index.php?id=3199&L=2

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