HP: The Computer is Personal Again

Posted: 21 May 2009

See all articles by Rajiv Lal

Rajiv Lal

Harvard Business School

Cathy Ross

Harvard Business School

Date Written: February 23, 2009

Abstract

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG) gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of strategic next steps for the group. Hewlett-Packard (HP), a technology company providing a wide range of products and services including computers, handheld devices, servers and digital entertainment, employed 172,000 people and posted $104 billion in sales in 2007. PSG, one of HP's three major divisions, offered notebook and desktop personal computers, handheld mobile computing devices, monitors, workstations, and related support services. Bradley's PSG had played an important role in HP's financial success over the previous three years.

Suggested Citation

Lal, Rajiv and Ross, Cathy, HP: The Computer is Personal Again (February 23, 2009). HBS Case No. 509-010; Harvard Business School Marketing Unit. Available at SSRN: https://ssrn.com/abstract=1407625

Rajiv Lal (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
617-495-1257 (Phone)
617-496-5637 (Fax)

HOME PAGE: http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=rlal

Cathy Ross

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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