Posted: 23 May 2009

See all articles by William Kerr

William Kerr

Harvard University - Entrepreneurial Management Unit

Date Written: March 20, 2009


Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but the partnership will require major changes in Cherrypicks' business model. Further complicating matters, SKT is also a strategic investor in Cherrypicks, a very large service provider focused on South Korea and China, and typically partners with Korean entrepreneurial firms. The Cherrypicks management team must decide how they should pitch the partnership opportunity to SKT and what their preferred deal structure would be.

Suggested Citation

Kerr, William R., Cherrypicks (March 20, 2009). HBS Case No. 807-106; Harvard Business School Entrepreneurial Management. Available at SSRN:

William R. Kerr (Contact Author)

Harvard University - Entrepreneurial Management Unit ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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