Integrated Political Strategy

31 Pages Posted: 30 May 2009

See all articles by John M. de Figueiredo

John M. de Figueiredo

Duke University School of Law; Duke University - Fuqua School of Business; National Bureau of Economic Research (NBER); Duke Innovation & Entrepreneurship Initiative

Multiple version iconThere are 2 versions of this paper

Date Written: May, 29 2009

Abstract

This paper reviews the literature on corporate political strategy and identifies a number of open research questions and streams for potential investigation. The paper develops a framework to explain why, when, and how a firm will pursue multi-forum political action as part of its non-market and integrated strategy.

Keywords: Non-Market Strategy, Political Economy

JEL Classification: K23, P16

Suggested Citation

de Figueiredo, John M., Integrated Political Strategy (May, 29 2009). Available at SSRN: https://ssrn.com/abstract=1411706 or http://dx.doi.org/10.2139/ssrn.1411706

John M. De Figueiredo (Contact Author)

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Duke University - Fuqua School of Business ( email )

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