Using Virtual Communities in Tourism Research

Tourism Management, Vol. 31, No. 3, pp. 335-340

27 Pages Posted: 3 Jun 2009 Last revised: 26 Sep 2014

See all articles by Steven F. Illum

Steven F. Illum

Missouri State University

Stanislav Hristov Ivanov

Zangador; Zangador Research institute; Varna University of Management (VUM)

Yating Liang

Missouri State University

Date Written: April 29, 2009

Abstract

In the current paper, the validity of web-based surveys was examined. An online questionnaire was sent to members of tourism research and travel-related virtual communities. The results showed extremely low opening and response rates, leading to biased samples. Several possible explanations for the results as well as practical recommendations were given for implementation of web-based surveys.

Keywords: Tourism research, Online survey, Survey methodology, Virtual communities, Response rate

Suggested Citation

Illum, Steven F. and Ivanov, Stanislav Hristov and Ivanov, Stanislav Hristov and Liang, Yating, Using Virtual Communities in Tourism Research (April 29, 2009). Tourism Management, Vol. 31, No. 3, pp. 335-340, Available at SSRN: https://ssrn.com/abstract=1413628

Steven F. Illum

Missouri State University ( email )

901 South National Avenue
Springfield, MO 65897
United States

Stanislav Hristov Ivanov (Contact Author)

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Zangador Research institute

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.institute/

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Yating Liang

Missouri State University ( email )

901 South National Avenue
Springfield, MO 65897
United States

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