Integrated Political Strategy

35 Pages Posted: 8 Jun 2009 Last revised: 20 Aug 2010

See all articles by John M. de Figueiredo

John M. de Figueiredo

Duke University School of Law; Duke University - Fuqua School of Business; National Bureau of Economic Research (NBER); Duke Innovation & Entrepreneurship Initiative

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Date Written: June 2009

Abstract

This paper reviews the literature on corporate political strategy and identifies a number of open research questions and streams for potential investigation. The paper develops a framework to explain why, when, and how a firm will pursue multi-forum political action as part of its non-market and integrated strategy.

Suggested Citation

de Figueiredo, John M., Integrated Political Strategy (June 2009). NBER Working Paper No. w15053. Available at SSRN: https://ssrn.com/abstract=1415215

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