Customer Realization on Green Marketing

1 Pages Posted: 11 Jun 2009  

Alexandru Nedelea

Stefan cel Mare University Suceava

Mohammad Shamsuddoha

University of Chittagong

Date Written: June 7, 2009

Abstract

Though green issues convince all human activities, few academic disciplines have integrated green issues into their literature. Businesses have begun to adapt their behavior in an attempt to address society's 'new' concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like 'Green Marketing' and 'Environmental Marketing' appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. In Bangladesh, Green issues is new for all company because they did not have any practiced of its before. Here the researcher will find out how customers are reacting after having a concept like green product.

Keywords: green marketing, realization, Bangladesh

Suggested Citation

Nedelea, Alexandru and Shamsuddoha, Mohammad, Customer Realization on Green Marketing (June 7, 2009). Available at SSRN: https://ssrn.com/abstract=1415667 or http://dx.doi.org/10.2139/ssrn.1415667

Alexandru Nedelea

Stefan cel Mare University Suceava ( email )

Str. Universitatii nr. 13
Suceava, Suceava 720229
Romania
+40740019277 (Phone)
+40230520080 (Fax)

HOME PAGE: http://www.seap.usv.ro/ct

Mohammad Shamsuddoha (Contact Author)

University of Chittagong ( email )

Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331
Bangladesh

HOME PAGE: http://www.shamsuddoha.webs.com

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