Download this Paper Open PDF in Browser

Ideology in Media Studies: How the Media Work

26 Pages Posted: 9 Jun 2009 Last revised: 28 Apr 2010

AMM Quamruzzaman

McGill University

Date Written: June 7, 2009


Historically the role of ideology in media studies was largely determined by the paradigm shifts; from Marxist to pluralist, from pluralist to critical theory, from critical theory to neo-Marxist, from neo-Marxist to critical paradigm. These paradigm shifts in turn were determined by different historical and political contexts of society. With the advent of technology and major changes in socio-legal, economic and political institutions of society over the past decades, the content, form, ownership pattern, control and function of the media have mediated into a very complex structure which requires a combination of different theoretical views in media studies. By analyzing both the strengths and weaknesses of each of these different theoretical views, this paper suggests that a critical analysis of 'ideology' is essential in any media studies when the question is how the media work.

Keywords: Mass media, media studies, ideology, semiotics

Suggested Citation

Quamruzzaman, AMM, Ideology in Media Studies: How the Media Work (June 7, 2009). Available at SSRN: or

AMM Quamruzzaman (Contact Author)

McGill University ( email )

Montreal, Quebec

Paper statistics

Abstract Views