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Ideology in Media Studies: How the Media Work

AMM Quamruzzaman

McGill University

June 7, 2009

Historically the role of ideology in media studies was largely determined by the paradigm shifts; from Marxist to pluralist, from pluralist to critical theory, from critical theory to neo-Marxist, from neo-Marxist to critical paradigm. These paradigm shifts in turn were determined by different historical and political contexts of society. With the advent of technology and major changes in socio-legal, economic and political institutions of society over the past decades, the content, form, ownership pattern, control and function of the media have mediated into a very complex structure which requires a combination of different theoretical views in media studies. By analyzing both the strengths and weaknesses of each of these different theoretical views, this paper suggests that a critical analysis of 'ideology' is essential in any media studies when the question is how the media work.

Number of Pages in PDF File: 26

Keywords: Mass media, media studies, ideology, semiotics

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Date posted: June 9, 2009 ; Last revised: April 28, 2010

Suggested Citation

Quamruzzaman, AMM, Ideology in Media Studies: How the Media Work (June 7, 2009). Available at SSRN: https://ssrn.com/abstract=1415864 or http://dx.doi.org/10.2139/ssrn.1415864

Contact Information

AMM Quamruzzaman (Contact Author)
McGill University ( email )
Montreal, Quebec
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