Risk Averters that Love Risk? Marginal Risk Aversion in Comparison to a Reference Gamble

Posted: 9 Jun 2009

See all articles by David R. Just

David R. Just

Cornell University - Dyson School of Applied Economics and Management

Travis J. Lybbert

University of California, Davis - Department of Agricultural and Resource Economics

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Abstract

We propose an analytical distinction between standard risk aversion based on the valuation of a single gamble and marginal risk aversion based on the change in valuation between two gambles. We measure marginal risk aversion in two dimensions - mean and variance. Data from a field experiment is used to study marginal risk aversion. Our results suggest that individuals rely on a reference gamble when assessing marginal risk. Individual responses to marginal changes in mean and variance are nearly identical in direction and magnitude - suggesting that information on both standard and marginal risk aversion is needed to accurately model behavior.

Suggested Citation

Just, David R. and Lybbert, Travis J., Risk Averters that Love Risk? Marginal Risk Aversion in Comparison to a Reference Gamble. American Journal of Agricultural Economics, Vol. 91, No. 3, pp. 612-626, August 2009, Available at SSRN: https://ssrn.com/abstract=1416340 or http://dx.doi.org/10.1111/j.1467-8276.2009.01273.x

David R. Just (Contact Author)

Cornell University - Dyson School of Applied Economics and Management ( email )

Ithaca, NY
United States
607-255-2086 (Phone)
607-255-9984 (Fax)

Travis J. Lybbert

University of California, Davis - Department of Agricultural and Resource Economics ( email )

One Shields Avenue
Davis, CA 95616
United States

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