Portfolio Techniques for Corporate Strategic Planning
18 Pages Posted: 9 Jun 2009
Abstract
This technical note describes, compares, and contrasts the strategic-planning techniques developed by the Boston Consulting Group, McKinsey, and Arthur D. Little consulting firms in the mid-1970s. The approaches were developed to classify the businesses within a diversified firm in order to decide which businesses to fund for growth. The assumptions and philosophies underlying each approach are contrasted, as are the consultants' relationships with client firms.
Excerpt
UVA-BP-0292
Rev. Jan. 24, 2013
PORTFOLIO TECHNIQUES FOR CORPORATE STRATEGIC PLANNING
Portfolio Planning: Origins 2
Research on experience curves and market share 2
Impetus to portfolio planning 3
. . .
Keywords: business planning, business research, corporate strategy, resource allocation, strategic planning, strategy formulation
Suggested Citation: Suggested Citation
L. Jay Bourgeois (Contact Author)
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4833 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm
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