Portfolio Techniques for Corporate Strategic Planning

18 Pages Posted: 9 Jun 2009

See all articles by L. J. Bourgeois

L. J. Bourgeois

University of Virginia - Darden School of Business

Abstract

This technical note describes, compares, and contrasts the strategic-planning techniques developed by the Boston Consulting Group, McKinsey, and Arthur D. Little consulting firms in the mid-1970s. The approaches were developed to classify the businesses within a diversified firm in order to decide which businesses to fund for growth. The assumptions and philosophies underlying each approach are contrasted, as are the consultants' relationships with client firms.

Excerpt

UVA-BP-0292

Rev. Jan. 24, 2013

PORTFOLIO TECHNIQUES FOR CORPORATE STRATEGIC PLANNING

Portfolio Planning: Origins 2

Research on experience curves and market share 2

Impetus to portfolio planning 3

. . .

Keywords: business planning, business research, corporate strategy, resource allocation, strategic planning, strategy formulation

Suggested Citation

Bourgeois, L. Jay, Portfolio Techniques for Corporate Strategic Planning. Darden Case No. UVA-BP-0292, Available at SSRN: https://ssrn.com/abstract=1416514

L. Jay Bourgeois (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4833 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm

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