Whole Foods Market and Wild Oats Merger

L. J. Bourgeois III

University of Virginia - Darden School of Business

Darden Case No. UVA-BP-0533

Whole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge of products, and an enjoyable shopping experience. In February 2007, Whole Foods announced that it would purchase a smaller, yet formidable competitor, Wild Oats. There was tremendous geographic complementarity involved: The merger would give Whole Foods the largest footprint within the natural- and organic-grocery industry in North America.

Number of Pages in PDF File: 17

Keywords: corporate strategy, post merger integration

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Date posted: June 9, 2009  

Suggested Citation

Bourgeois, L. J., Whole Foods Market and Wild Oats Merger. Darden Case No. UVA-BP-0533. Available at SSRN: https://ssrn.com/abstract=1416561

Contact Information

L. Jay Bourgeois III (Contact Author)
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4833 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm
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