Building the New Bosco-Zeta Pharma (B)

3 Pages Posted: 9 Jun 2009

See all articles by L. J. Bourgeois

L. J. Bourgeois

University of Virginia - Darden School of Business

Abstract

The Bosco chairman realizes that Bosco and Zeta have different work cultures and to make the integration a success, it was imperative to create a new unique identity for the new company Bosco-Zeta Pharma. He decides that the goal is to retain the best elements of the existing social capital from the two separate organizations while improving the new company’s responsiveness to customers, competitors, and the market environment. He requests that a third party conduct a preliminary survey to determine the key cultural differences between Bosco and Zeta. The survey results are divided into broad categories. The initial challenge is to decide on the key tenets for each category for the new company and to devise an effective migration plan to get there.

Keywords: strategy, post merger integration

Suggested Citation

Bourgeois, L. Jay, Building the New Bosco-Zeta Pharma (B). Darden Case No. UVA-BP-0536, Available at SSRN: https://ssrn.com/abstract=1416564

L. Jay Bourgeois (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4833 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm

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