Advanced Micro Devices: Competing in the Shadow of a Giant (A)

Posted: 12 Jun 2009

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Harvard Business School

Harvard Business School

Andrew A. King

Questrom School of Business- Boston University

Date Written: April 9, 2009

Abstract

As the only significant competitor to Intel Corporation in PC microprocessors, Advanced Micro Devices faced daunting investment choices. Not only did it have to fund microprocessor design teams, it also had to fund silicon process R&D, and it faces huge capital expenditures associated with constructing its manufacturing facilities. The company was at a crossroads: it had to decide whether to partner with IBM, or align with other firms as it tried to keep up with Intel.

Suggested Citation

Shih, Willy and King, Andrew A., Advanced Micro Devices: Competing in the Shadow of a Giant (A) (April 9, 2009). HBS Case No. 609-002, Harvard Business School Technology & Operations Mgt. Unit, Available at SSRN: https://ssrn.com/abstract=1417938

Willy Shih (Contact Author)

Harvard Business School ( email )

Boston, MA 02163
United States

HOME PAGE: http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=bio&facEmId=wshih

Andrew A. King

Questrom School of Business- Boston University ( email )

Boston, MA 02215
United States

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