Corporate Social Responsibility Reputation (CSSR): Do Companies Comply to their Raised CSR Expectations?

Corporate Reputation Review, Vol. 14, pp. 300-323, November 25, 2011

27 Pages Posted: 11 Jun 2009 Last revised: 1 Dec 2014

See all articles by Aloy Soppe

Aloy Soppe

Erasmus University Rotterdam (EUR) - Erasmus School of Law

Marc Schauten

Vrije Universiteit Amsterdam

Jurjen Soppe

Deloitte Financial Advisory Services

U. Kaymak

Erasmus University Rotterdam (EUR) - Faculty of Economics - Department of Computer Science; Erasmus Research Institute of Management (ERIM)

Date Written: February 10, 2011

Abstract

This paper develops the concept of CSR reputation (CSRR) both theoretically and empirically. The first part examines the literature on CSR reputation extensively in an attempt to develop both a qualitative and a quantitative interpretation to measure CSR reputation. A sample of 2447 firms covering approximately 176 survey questions on corporate social responsibility, obtained from 29 countries, was then implemented to measure CSR reputation per company, per country and per sector. Crisp and Fuzzy models were subsequently explored. On average, companies were found to comply with their expectations. In conclusion, Europe was found to be the best CSRR performing continent, and the United Kingdom and Finland the top performing countries. We also found the ‘utilities’ sector to be the best performing sector, with ‘health care’ and ‘financials’ at the lowest end of the distribution.

Keywords: CSR, reputation

JEL Classification: C51, M21, G32

Suggested Citation

Soppe, Aloy and Schauten, Marc and Soppe, Jurjen and Kaymak, Uzay, Corporate Social Responsibility Reputation (CSSR): Do Companies Comply to their Raised CSR Expectations? (February 10, 2011). Corporate Reputation Review, Vol. 14, pp. 300-323, November 25, 2011, Available at SSRN: https://ssrn.com/abstract=1417995

Aloy Soppe (Contact Author)

Erasmus University Rotterdam (EUR) - Erasmus School of Law ( email )

3000 DR Rotterdam
Netherlands

Marc Schauten

Vrije Universiteit Amsterdam ( email )

De Boelelaan 1105
Amsterdam, 1081HV
Netherlands

Jurjen Soppe

Deloitte Financial Advisory Services ( email )

Amsterdam
Netherlands

Uzay Kaymak

Erasmus University Rotterdam (EUR) - Faculty of Economics - Department of Computer Science ( email )

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738
3000 DR Rotterdam
Netherlands

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