Casewriting

14 Pages Posted: 14 Jun 2009

See all articles by Sherwood C. Frey

Sherwood C. Frey

University of Virginia - Darden School of Business

William Sihler

University of Virginia - Darden School of Business

Robert F. Bruner

University of Virginia - Darden School of Business

William Rotch

University of Virginia - Darden School of Business

Robert Vandell

University of Virginia - Darden School of Business

Casey Opitz

University of Virginia - Darden School of Business

Derek Newton

University of Virginia - Darden School of Business

Abstract

This note contains suggestions on casewriting under the following headings: Objectives of the Case Method; Case Development; An Overview; Preparing To Write A Case; Sources of Case Information; The Casewriting Process; Characteristics of an Effective Case; and Teaching Notes.

Excerpt

UVA-G-0364

CASEWRITING

The purpose of this note is to present thoughts and suggestions about case writing. The ideas and statements come from many sources and are intended to pool the wisdom and experience of current and past case writers. The note is not intended to be a prescription, for case writing is an art form requiring a sort of guided creativity that defies precise specification. Nevertheless, we hope that the ideas and suggestions presented here will be stimulating and help make the process of developing high-quality cases accessible and enjoyable.

Objectives of the Case Method

The case method takes many forms, and there are many strongly held views on just what it is and how it works. Whatever people believe it to be, however, it always seems to be described as a complex learning process. One reason for the complexity is that many things go on at once in most case discussions. The case method has, for example, at least five objectives, and while they are all usually present to some degree, their importance to the learning objective of a particular case or class varies with different subjects, settings, audiences, and kinds of cases. When writing cases, it is helpful to think about how important each of these five objectives is for a particular case and how the case can most effectively assist in a relevant objective's achievement.

1. Knowledge. Case discussion helps students gain knowledge about a subject, whether it is marketing, organization, ethics, or regression analysis. Although case discussion is perhaps an inefficient way to convey knowledge about a subject (lectures or readings are usually more efficient), the acquisition of knowledge is often an important outcome of the case method.

. . .

Keywords: case method

Suggested Citation

Frey, Sherwood C. and Sihler, William and Bruner, Robert F. and Rotch, William and Vandell, Robert and Opitz, Casey and Newton, Derek, Casewriting. Darden Case No. UVA-G-0364. Available at SSRN: https://ssrn.com/abstract=1419305

Sherwood C. Frey (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/frey.htm

William Sihler

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=4381

Robert F. Bruner

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-3823 (Phone)
434-924-0714 (Fax)

HOME PAGE: http://faculty.darden.edu/brunerb/

William Rotch

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Robert Vandell

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Casey Opitz

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Derek Newton

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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