Abb and Bergmann-Borsig

10 Pages Posted: 16 Jun 2009

See all articles by Samuel E. Bodily

Samuel E. Bodily

University of Virginia - Darden School of Business


Asea Brown Boveri, Mannheim, is considering the purchase of an East Berlin maufacturer of turbines from the Treuhandanstalt. It is an opportunity to start in East Germany and to work for markets in Eastern Europe. Low productivity, high pollution, potential inablity of Eastern customers to buy, and little information on the value of the company all make the opportunity very risky. Students evaluate the fit of this business within company strategy and evaluate whether the deal should proceed.

Keywords: international business, diverse protagonist, European, diversity in the workplace, international case, diversity case, strategic planning, international

Suggested Citation

Bodily, Samuel E., Abb and Bergmann-Borsig. Darden Case No. UVA-G-0452, Available at SSRN:

Samuel E. Bodily (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4813 (Phone)
434-293-7677 (Fax)


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