W. K. Kellogg Company (B)
6 Pages Posted: 16 Jun 2009
This case supplements the A case (UVA-M-0465) by describing important events in the U.S. cereal market from June 1994 to November 1994.
Keywords: advertising strategy, brand management, pricing, promotion
Suggested Citation: Suggested Citation
Parry, Mark E. and Sato, Yoshinobu, W. K. Kellogg Company (B). Darden Case No. UVA-M-0472, Available at SSRN: https://ssrn.com/abstract=1420548 or http://dx.doi.org/10.2139/ssrn.1420548
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