Philip Morris U.S.A. And Marlboro Friday (B)
4 Pages Posted: 16 Jun 2009
The B case describes events in the U.S. cigarette market from July 20 through November 9, 1993. See also the A case, UVA-M-0468.
Keywords: brand management, pricing, diverse protagonist, gender (female protagonist)
Suggested Citation: Suggested Citation
Parry, Mark E. and Sato, Yoshinobu, Philip Morris U.S.A. And Marlboro Friday (B). Darden Case No. UVA-M-0473, Available at SSRN: https://ssrn.com/abstract=1420549 or http://dx.doi.org/10.2139/ssrn.1420549
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