Nintendo Company Limited: The Launch of Nintendo 64

29 Pages Posted: 16 Jun 2009

See all articles by Mark E. Parry

Mark E. Parry

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Yoshinobu Sato

University of Marketing and Distribution Sciences

Abstract

In 1996, Nintendo was finalizing launch plans for the Nintendo 64. Two key decision remained. The first decision involved the retail price. The company had originally planned to change to $250, but recent increases in the price estimates of the necessary computer chips raised the possibility of a price increase. A second decision concerned royalties on games developed by outside software developers. High royalties would restrict the number of games and help Nintendo maintain quality standards. Alternatively, lower royalty fees might increase the number of games available to consumers, which might spur hardware sales.

Keywords: milgram

Suggested Citation

Parry, Mark E. and Sato, Yoshinobu, Nintendo Company Limited: The Launch of Nintendo 64. Darden Case No. UVA-M-0519, Available at SSRN: https://ssrn.com/abstract=1420554 or http://dx.doi.org/10.2139/ssrn.1420554

Mark E. Parry (Contact Author)

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing ( email )

5110 Cherry St.
Kansas City, MO 64110
United States

Yoshinobu Sato

University of Marketing and Distribution Sciences ( email )

Kobe 651-2188
Japan

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