Johnson & Johnson: The Live for Life Program (a)

16 Pages Posted: 17 Jun 2009

See all articles by Jeffrey R. Edwards

Jeffrey R. Edwards

University of Virginia - Darden School of Business

Peter Greenwood

affiliation not provided to SSRN

Abstract

This case describes the initiation, development, and testing of Live for Life, a comprehensive employee-wellness program at J&J. The program was intended to help employees adopt healthier lifestyles, thereby reducing the risk of illness and helping control rising health-care costs. The program was introduced on an experimental basis, with four J&J sites receiving the full program and five sites receiving only a health screening. The A case presents the results of the experiment and asks whether the management team in charge of testing Live for Life should recommend implementing the program throughout J&J. The B case (UVA-OB-0413) describes subsequent events.

Excerpt

UVA-OB-0412

JOHNSON & JOHNSON:

THE LIVE FOR LIFE PROGRAM (A)

In late 1982, the Live for Life management team at Johnson & Johnson (J&J) was trying to decide whether to proceed with a coast-to-coast roll-out of Live for Life, its comprehensive wellness program. Live for Life had been introduced on a test basis beginning in September 1979 and was intended to provide Johnson & Johnson employees the opportunity to become the healthiest in the world. The program consisted of a detailed health and lifestyle assessment, followed by a lifestyle seminar and a series of programs focusing on nutrition, weight loss, exercise, stress management, and smoking cessation. The management team believed that employees participating in Live for Life would dramatically improve their lifestyles, leading to better health, lower risk of illness and injury, and improved stamina and morale. These improvements would not only benefit J&J employees, but could potentially lower health care costs for J&J, which was self-insured.

. . .

Keywords: benefits policy, human resources, management of, organizational change

Suggested Citation

Edwards, Jeffrey R. and Greenwood, Peter, Johnson & Johnson: The Live for Life Program (a). Darden Case No. UVA-OB-0412. Available at SSRN: https://ssrn.com/abstract=1421087

Jeffrey R. Edwards

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Peter Greenwood

affiliation not provided to SSRN

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