Johnson &Amp; Johnson: The Live for Life Program (B)

10 Pages Posted: 17 Jun 2009

See all articles by Jeffrey R. Edwards

Jeffrey R. Edwards

University of Virginia - Darden School of Business

Peter Greenwood

affiliation not provided to SSRN

Abstract

This follow-up case to UVA-OB-0412 describes the decision of the management team in charge of testing Live for Life to implement the program throughout J&J, presents further evidence regarding the effectiveness of Live for Life, and discusses the establishment of J&J Health Management, Inc., which marketed Live for Life to other companies.

Keywords: benefits policy, human resources, management of, organizational change

Suggested Citation

Edwards, Jeffrey R. and Greenwood, Peter, Johnson &Amp; Johnson: The Live for Life Program (B). Darden Case No. UVA-OB-0413. Available at SSRN: https://ssrn.com/abstract=1421088

Jeffrey R. Edwards

University of Virginia - Darden School of Business

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Peter Greenwood

affiliation not provided to SSRN

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