Johnson &Amp; Johnson: The Live for Life Program (B)
10 Pages Posted: 17 Jun 2009
This follow-up case to UVA-OB-0412 describes the decision of the management team in charge of testing Live for Life to implement the program throughout J&J, presents further evidence regarding the effectiveness of Live for Life, and discusses the establishment of J&J Health Management, Inc., which marketed Live for Life to other companies.
Keywords: benefits policy, human resources, management of, organizational change
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