Nyt Pub Com (C)
7 Pages Posted: 17 Jun 2009
The C case in this series (see also the A [UVA-OB-0591] and B [UVA-OB-0592] cases) describes the results of the changes that Bob Bellhouse, general manager of the public telephone business of New York Telephone, made in response to a series of difficult problems he faced: increasing competition, poor morale, significant financial losses, severe vandalism, and a traditional mind-set. This case series is an adaptation of a previous case (UVA-BP-0340). A CD-ROM with clips describing several aspects of the department accompanies the series (UVA-OB-0591M).
Keywords: new technology, management of, organizational change
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