Port of Tauranga (a): Changing the Rules of Engagement

17 Pages Posted: 17 Jun 2009

See all articles by Alexander Horniman

Alexander Horniman

University of Virginia - Darden School of Business

David Cullwick

Innomarc Consulting Ltd.

Date Written: December 15, 2009


The Port of Tauranga, located on the north island of New Zealand, was struggling against the Port of Auckland and not doing well financially. The case depicts the bold and dramatic steps during the 1990s to change the economic circumstances. Decisions were made that changed the rules of the game and, in so doing, made Tauranga a very successful and profitable enterprise. Capital investments and a total reframing of possibilities coupled with bold management execution transformed the port to a position of world-class performance.



Rev. Dec. 15, 2009



In October 2005, when Jon Mayson stepped aside after 33 years with Port of Tauranga (Tauranga), 9 of them at the helm, one of his more notable legacies was a management team with the “can do” attitude that had led the firm to become one of New Zealand's most successful companies.

A catalyst for the changes he had helped drive at Tauranga was a quote from George Bernard Shaw: “Some men see things as they are and say, ‘Why?' I dream of things that never were and say, ‘Why not?'” It was a call to the staff for the need to continually seek creative solutions to customer challenges. It had extended to Tauranga's stated aim of “leading through innovation and commitment.”

. . .

Keywords: transformational change, rules changing, visionary leadership, strategic redirection, stragegic change, reframing for excellence, challenging the status quo, execution based leadership

Suggested Citation

Horniman, Alexander and Cullwick, David, Port of Tauranga (a): Changing the Rules of Engagement (December 15, 2009). Darden Case No. UVA-OB-0884, Available at SSRN: https://ssrn.com/abstract=1421114

Alexander Horniman (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=4329

David Cullwick

Innomarc Consulting Ltd.

46a Grafton Road
Roseneath, Wellington 6011
New Zealand

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