Agents to the Rescue?

Marketing Letters, Vol. 10, No. 3, 285-300

Posted: 18 Jun 2009

See all articles by Patricia M. West

Patricia M. West

Ohio State University (OSU) - Department of Marketing and Logistics

Dan Ariely

Duke University - Fuqua School of Business

Steven Bellman

Murdoch University

Eric Bradlow

University of Pennsylvania - Marketing Department

Joel C. Huber

Duke University - Fuqua School of Business

Eric J. Johnson

Columbia Business School - Marketing

Barbara E. Kahn

University of Pennsylvania - Marketing Department; University of Miami

John Little

Massachusetts Institute of Technology (MIT)

David Schkade

University of California, San Diego

Date Written: 1999

Abstract

The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and can act on their behalf. An examination of the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In addition, a set of goals is established that include both outcome-based measures, such as improving decision quality, as well as process measures like increasing satisfaction and developing trust.

Keywords: agents, e-commerce, consumer choice

Suggested Citation

West, Patricia M. and Ariely, Dan and Bellman, Steven and Bradlow, Eric and Huber, Joel C. and Johnson, Eric J. and Kahn, Barbara E. and Little, John D.C. and Schkade, David, Agents to the Rescue? (1999). Marketing Letters, Vol. 10, No. 3, 285-300. Available at SSRN: https://ssrn.com/abstract=1422174

Patricia M. West (Contact Author)

Ohio State University (OSU) - Department of Marketing and Logistics ( email )

Fisher Hall 524
2100 Neil Ave
Columbus, OH 43210
United States

Dan Ariely

Duke University - Fuqua School of Business ( email )

Box 90120
Durham, NC 27708-0120
United States
(919) 381-4366 (Phone)

Steven Bellman

Murdoch University ( email )

South Street
Murdoch 6150, Western Australia
Australia

Eric Bradlow

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-8255 (Phone)

Joel C. Huber

Duke University - Fuqua School of Business ( email )

Box 90120
Durham, NC 27708-0120
United States
919-660-7785 (Phone)

Eric J. Johnson

Columbia Business School - Marketing ( email )

New York, NY 10027
United States

Barbara E. Kahn

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States

University of Miami ( email )

United States

John D.C. Little

Massachusetts Institute of Technology (MIT) ( email )

E62-534
Cambridge, MA 02139
United States
617-253-3738 (Phone)
617-258-7597 (Fax)

David Schkade

University of California, San Diego ( email )

Rady School of Management
9500 Gilman Drive
La Jolla, CA 92093
United States
858-822-5933 (Phone)

HOME PAGE: http://management.ucsd.edu/cms/showcontent.aspx?ContentID=89

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