URBI and the City Licensee Managers

Posted: 1 Jul 2009

See all articles by John D. Macomber

John D. Macomber

Harvard University - Business School (HBS)

Regina Garcia-Cuellar

Harvard Business School

Date Written: April 3, 2009

Abstract

A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches the outputs of these two production systems. The company has also built extensive expertise in accessing the many mortgage and funding sources in Mexico. To grow, the company is interested in entering other Mexican geographies but faces a choice of doing this with its own staff and buying land for cash, or partnering with local entrepreneurs and local land owners. In evaluating the choices, students must think more deeply about what makes the two production lines work and how to balance the two lines. The discussion can end with comparisons of the Mexican political and government circumstances that encourage this method of producing workforce housing as compared with the U.S., China, India, and other markets.

Suggested Citation

Macomber, John D. and Garcia-Cuellar, Regina, URBI and the City Licensee Managers (April 3, 2009). HBS Case No. 209-144, Harvard Business School Finance, Available at SSRN: https://ssrn.com/abstract=1426217

John D. Macomber (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Regina Garcia-Cuellar

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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