Put Your Money Where Your Butt is: A Commitment Contract for Smoking Cessation
34 Pages Posted: 20 Apr 2016
Date Written: July 1, 2009
The authors designed and tested a voluntary commitment product to help smokers quit smoking. The product (CARES) offered smokers a savings account in which they deposit funds for six months, after which they take a urine test for nicotine and cotinine. If they pass, their money is returned; otherwise, their money is forfeited to charity. Eleven percent of smokers offered CARES tookup, and smokers randomly offered CARES were 3 percentage points more likely to pass the 6-month test than the control group. More importantly, this effect persisted in surprise tests at 12 months, indicating that CARES produced lasting smoking cessation.
Keywords: Tobacco Use and Control, Health Monitoring & Evaluation, Disease Control & Prevention, Alcohol and Substance Abuse, Adolescent Health
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