Consumer Discontent Revisited
Journal of Academy of Business and Economics, Vol. 6, No. 2, pp. 142-152, 2006
11 Pages Posted: 4 Jul 2009
Date Written: October 1, 2006
Lundstrom and Lamont's seminal article on consumer discontent was published in 1976. Since that time, the literature on consumer discontent has evolved and fragmented. New research themes include consumer satisfaction and consumer complaint behavior. The purpose of this project is to revisit Lundstrom and Lamont's 1976 study, and to compare the data from that study to a recent survey of consumer levels of satisfactions/dissatisfaction with business. Similarities and differences in consumer discontent are delineated and discussed.
Keywords: consumer discontent, consumer satisfaction, consumer complaint behavior
JEL Classification: M3, M31
Suggested Citation: Suggested Citation