'Theoretical Framework of Innovation: Competitiveness and Innovation Program in Macedonia'

Abstract

Companies competition differentiates a lot nowadays compared to many years before. They compete in "nicety" that are so small but so important. Companies are trying to achieve competitive advantage in order to help them obtain a better and a stable position in the marketplace. The best way for companies to achieve a competitive advantage is through innovation. This paper addresses the meaning of innovation what does innovation present, types of innovation specifically discussing the right way of usage. In order for companies to get the as more innovations as possible it is necessary for them to be familiar with the process of innovation and its principles which innovation was found on. There are several types of innovation or ways in which companies can achieve innovation in a level of whole organization. This paper discusses the ways how that can be achieved, starting from their products and services, ways of selling, supply ect. As a country where EU integration is among the top priorities considering the Innovation Union Scoarboard (IUS) indicators, Republic of Macedonia belongs to the modest innovators, with performance well below the EU27. Republic of Macedonia is a fullfledged partner in the Programme for Competition and Innovations of the European Union. The Programme for Competition and Innovation is especially important for the small and medium sized enterprises in our country, because it will provide them with nternationalization, as well as an easier access to the financial assets, more appropriate use of information and communication technologies, development of the IT society and promotion of the importance of new renewable resources of energy and energy efficiency In this paper are not covered all the characteristics of innovation but it presents a very good basis for a proper usage of innovation and ways of transforming it in competitive advantage for companies.

Keywords: Innovation, principles and strategies, sources of innovation, CIP

JEL Classification: O31