The Evolution of Innovation Across Web 2.0 Platforms Through Mutation, Natural Selection, and Reuse
10 Pages Posted: 11 Jul 2009
Date Written: June 13, 2009
This paper examines the question of how innovations diffuse across web 2.0 business designs and affect change at the industry level. We apply evolutionary theory as a theoretical lens and conceptualize the adoption and diffusion of innovations as a dynamic process where innovations propagate vertically within firms via successive product releases as well as horizontally across firms via imitation and replication. We develop a formal stochastic process model that allows us to design a multi-level study that examines which innovations survive in the market and which do not and if and under what conditions industry standardization is achieved.
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