NCAA Student-Athletes’ Rights of Publicity, EA Sports, and the Video-Game Industry. The Keller Forecast

Entertainment and Sports Lawyer, Vol. 27, No. 2, 2009

38 Pages Posted: 29 Oct 2009 Last revised: 7 Aug 2010

Anastasios Kaburakis

Saint Louis University - John Cook School of Business

David A. Pierce

Ball State University

Olivia M. Fleming

affiliation not provided to SSRN

Galen Clavio

Indiana University

Heather J. Lawrence

affiliation not provided to SSRN

Dawn Dziuba

affiliation not provided to SSRN

Abstract

The Keller v. Electronic Arts, National Collegiate Athletic Association, and Collegiate Licensing Company class action complaint filed in May in the Federal District Court in San Francisco received considerable fanfare among academic and legal practitioners, as well as controlled skepticism among intercollegiate athletic governing bodies and video game industry executives. As the factual scenario and class action prospects have been forecasted in prior scholarship, this contribution will: (1) briefly pose related intercollegiate athletics amateurism policy considerations; (2) review major intellectual property theory points; (3) summarize the crucial questions for the court and each party, posing several possible answers; and (4) conclude with future research directions, with the embedded promise of forthcoming elaborate manuscripts on the same stream.

Keywords: Intellectual Property, Right of Publicity, Video Games, NCAA Student-Athletes

JEL Classification: K00, K10, K19, K20, K29, K30, K39, K40, K41, K49

Suggested Citation

Kaburakis, Anastasios and Pierce, David A. and Fleming, Olivia M. and Clavio, Galen and Lawrence, Heather J. and Dziuba, Dawn, NCAA Student-Athletes’ Rights of Publicity, EA Sports, and the Video-Game Industry. The Keller Forecast. Entertainment and Sports Lawyer, Vol. 27, No. 2, 2009 . Available at SSRN: https://ssrn.com/abstract=1434986

Anastasios Kaburakis (Contact Author)

Saint Louis University - John Cook School of Business ( email )

3674 Lindell Blvd 407
St. Louis, MO 63108-3397
United States

David A. Pierce

Ball State University ( email )

Muncie, IN 47306-0340
United States

Olivia M. Fleming

affiliation not provided to SSRN ( email )

Galen E. Clavio

Indiana University ( email )

1025 E. 7th Street
SPH 112
Bloomington, IN 47405
United States
8128553367 (Phone)

Heather J. Lawrence

affiliation not provided to SSRN

Dawn Dziuba

affiliation not provided to SSRN ( email )

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