Trust and Creativity: Identifying the Role of Trust in Creativity-Oriented Joint-Developments

24 Pages Posted: 23 Jul 2009

See all articles by Francis Bidault

Francis Bidault

European School of Management and Technology (ESMT)

Alessio Castello

affiliation not provided to SSRN

Date Written: December 8, 2008

Abstract

In this article we report on the design, prototyping and results of a research effort aimed at identifying if and how trust affects the creativity of a partnership between two economic agents. The methodology combines an experiment and two questionnaires. The purpose of the research is to increase our understanding of trust and its impact on the outcome of cooperation, and to derive some guidance for economic actors, namely R&D managers and executives who want to build trustful innovation oriented relationships with their business partners. Specifically, we investigate the effect of trust on partners’ creativity and willingness to invest financially in a joint development. Our results show that more trustful partners invest higher amounts in the alliance, while there seems to be an optimum amount of mutual trust between partners to maximize their joint creativity; if the level of mutual trust is below or above this threshold; their joint creativity seems to decrease.

Keywords: trust, partnerships, joint-innovation, co-development, creativity

Suggested Citation

Bidault, Francis and Castello, Alessio, Trust and Creativity: Identifying the Role of Trust in Creativity-Oriented Joint-Developments (December 8, 2008). ESMT Working Paper No. 08-010. Available at SSRN: https://ssrn.com/abstract=1436971 or http://dx.doi.org/10.2139/ssrn.1436971

Francis Bidault (Contact Author)

European School of Management and Technology (ESMT) ( email )

10117 Berlin
Germany

Alessio Castello

affiliation not provided to SSRN

No Address Available

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