Normative-Affective Factors: Toward a New Decisionmaking Model

Journal of Economic Psychology, Vol. 9, pp. 125-150, 1988

26 Pages Posted: 21 Jul 2009

See all articles by Amitai Etzioni

Amitai Etzioni

The George Washington University

Date Written: 1988

Abstract

The author outlines a radically different decision-making model form the one widely used in Economics and in Psychology. Accordingly, most choices are made on the basis of emotional involvements and value commitments. Information processing is often excluded. In other areas of choices, emotions and values allow for some subsets of options to be rationally considered but ‘color’ them and/or short cut the deliberations. In a still other subset emotion/values require rational decision-making. Emotions and values are not necessarily disruptive; they have positive functions. Cognitivists’ objections to the concept of emotions are responded to. Problems of operationalization are raised. The question, if the concepts of emotions and values can be incorporated into the neoclassical paradigm, is explored.

Keywords: information processing, rational, model

Suggested Citation

Etzioni, Amitai, Normative-Affective Factors: Toward a New Decisionmaking Model (1988). Journal of Economic Psychology, Vol. 9, pp. 125-150, 1988. Available at SSRN: https://ssrn.com/abstract=1437053

Amitai Etzioni (Contact Author)

The George Washington University ( email )

2100 Pennsylvania Avenue NW
Suite 4058
Washington, DC 20037
United States

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