A New Dimension in the Chapter of Corporate Social Responsibility: Catalysts for Social Action (CSA)

15 Pages Posted: 26 Jul 2009 Last revised: 19 Aug 2013

See all articles by Richa Mishra

Richa Mishra

India Tourism Development Corporation

Date Written: July 24, 2009

Abstract

Abstract: We live in an age in which companies equivalent in wealth to countries call the shots and control much of the earth's resources. Because corporates intervene in so many areas of social life, they must be responsible towards society and the environment. In India as in the rest of the world there is a growing realization that capital markets and corporations are, after all, created by society and must therefore serve it, not merely profit from it.

The present case gives the insight of the new dimension of corporate social responsibility, carried out by Kale Consultants a leading provider of software solutions and outsourced services to the Travel & Transportation industry, with over 60 customers in more than 30 countries across the globe. Kale stands out in the competitive marketplace because of the innovation and depth of solution offering. Catalysts for Social Action (CSA), the not-for-profit social enterprise of Kale Consultants Ltd., came into existence in September 2002.

Keywords: Corporate Social Responsibility, not-for-profit, social enterprise

JEL Classification: M14

Suggested Citation

Mishra, Richa, A New Dimension in the Chapter of Corporate Social Responsibility: Catalysts for Social Action (CSA) (July 24, 2009). Available at SSRN: https://ssrn.com/abstract=1438390 or http://dx.doi.org/10.2139/ssrn.1438390

Richa Mishra (Contact Author)

India Tourism Development Corporation ( email )

Scope Complex, Lodhi Road, New DElhi
Delhi, delhi
India

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