Asymmetric Price Effects of Competition

66 Pages Posted: 28 Jul 2009

See all articles by José L. Moraga-González

José L. Moraga-González

VU University Amsterdam; University of Groningen

Saul Lach

Hebrew University of Jerusalem - Department of Economics; CEPR

Multiple version iconThere are 3 versions of this paper

Date Written: June 1, 2009


This paper examines how the distribution of prices changes with the number of competitors in the market. Using gasoline price data from the Netherlands we find that as competition increases, the distribution of prices spreads out: the low prices go down while the high prices go up, on average. As a result, competition has an asymmetric effect on prices. These findings, which are consistent with a theoretical model where consumers differ in the information they have about prices, imply that consumers' gains from competition depend on their shopping behavior. In our data, all consumers, irrespective of the number of prices they observe, benefit from an increase in the number of gas stations. The magnitude of the welfare gain, however, is greater for those consumers that are aware of more prices. We conclude that an increase in the number of gas stations has a positive but unequal effect on the welfare of consumers in the Netherlands.

Keywords: Asymmetric, Price, Effects, Competition

Suggested Citation

Moraga-Gonzalez, Jose Luis and Lach, Saul, Asymmetric Price Effects of Competition (June 1, 2009). IESE Business School Working Paper No. 797, Available at SSRN: or

Jose Luis Moraga-Gonzalez (Contact Author)

VU University Amsterdam ( email )

De Boelelaan 1105
1081 HV Amsterdam


University of Groningen

P.O. Box 800
9700 AV Groningen, Groningen 9700 AV

Saul Lach

Hebrew University of Jerusalem - Department of Economics ( email )

Mount Scopus
Jerusalem, 91905
+972 2 588 3253 (Phone)
+972 2 581 6071 (Fax)



United Kingdom

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